The Fairfield County Woman publication is part of a nationally syndicated publication that has been rated the #1 Educational Newspaper for Women in the United States, according to a survey by U.S. World and Review. We are published bi-monthly and distributed free of charge throughout Fairfield County.
The County Woman publication seeks to educate and inform women and their families, of Fairfield County in meaningful ways. We challenge our contributors to demonstrate their expertise, insight, and enthusiasm for their professions and businesses by writing objective and educational articles.
Our contributors become known as “experts” in their field, while providing the readership with valued information about products, services and resources available to them – huge benefit from a free publication!
Our publication format allows readers to gain an understanding of “who” the contributor is prior to making the first phone call. This is paramount to businesses that rely on the “personal touch.” In addition to our readers being able to make educated and informed choices, our contributors benefit by having access to a savvy and discerning readership – the affluent, higher-educated women of Fairfield County!
Our Mission:
The mission of the County Woman’s newspaper is to be the objective and educational resource for the women of Fairfield County. Our focus is on high-quality articles that are of interest to women of all ages, background, and ethnicity.
Editorials are more effective than placement ads. Not only do people give more credibility to editorial; but they also are far more likely to catch the reader’s eye than a placement ad.
“The test coverage on editorials is worth something above and beyond regular advertising.”– P.J. Boatwright, V.P. Custom Projects for Fortune Group
Why should you Advertise Your Business in the County Woman Publication?
This is what our advertisers say about the County Woman Publication:
“Without question, an outstanding way to educate parents.” – Vincent Perrottta, M.D. Peninsula Plastic Surgery
“We have built our business on the readership of the County Woman: I cannot believe the amount of business we receive from our articles.”– Fred Winward, President, Resort Landscaping
“The County Woman is the most successful advertising we have ever done.”
– Focal Point Opticians
“A review of your restaurant in the Women’s Journal can mean a 30% increase in your business.” – Robert Cirelli, Owner, La Rosa Negra
Target Audience
Based on our syndicated journals, our readership is 3.46 per copy with an average life span of 8 weeks. This above-average readership is due to current information being referred to friends and family who directly benefit from our contributing articles and editorials.
Women’s Buying Power
- 94% Home Furnishings
- 93% OTC Pharmaceuticals
- 93% Food
- 92% Vacations
- 91% of New Homes
- 89% Bank Accounts
- 85% Auto Purchases
- 81% Riding Lawn Mowers
- 80% Healthcare
- 66% PCs
Women account for 85% of all consumer purchases.
- Women carry 76 million credit cards, 8 million more than men.
- In 2001, U.S. women’s purchasing power constituted the number 3 market in the world; the collective buying power exceeded the entire economy of Japan.
- By 2010, women are expected to control $1 trillion, or 60% of thecountry’s wealth, according to research conducted by Business Week and Gallup.
As a contributing writer, you benefit from several unique features in our publication, including a target audience, exclusivity, testimonials, and widespread distribution of our free paper in key locations.
Exclusivity*
How would you like to eliminate your competition by being the only professional with your specialty anywhere in our publication? Here’s your chance to distinguish yourself as the authority in your field by taking the information you discuss with each client and making it available to more than 40,000 readers in waiting rooms, hospitals, libraries, and the comfort of their homes.
*(Based on a 6-issue commitment.)
References
Inside each issue you will see readership responses and professional testimonials from our contributing writers and advertisers. Establish yourself as the primary source of information in your specialty in the Fairfield Countrywoman.
Distribution
The FCW distribution is extensive with numerous direct drops (and growing). Free papers are provided at different locations where women will be in their ever day lives, as well as through targeted home delivery.
What We Are Not
We do not print anything political or controversial.
We do not cover local news or events.
The FCW Publication is your direct link to the target market of women in Fairfield County.
It has been proven nationally to increase your advertising power and get your message through. Join the family of over 20,000 other professionals nationally and educate the women of Fairfield County. This successful combination of education and advertising creates community awareness for your business and offers tremendous growth potential.
Watch Your Business Grow!
The readership of the Fairfield County Woman is over 30 000 and distribution is targeted to areas where women shop, exercise, work, and live. The County Woman distribution is extensive and county wide with thousands of locations throughout each county.
The County Woman is distributed at select locations including:
Medical Buildings, Health Clubs, Specialty Grocery Stores, Private Learning Centers, Office Buildings, Bank Lobbies, Doctor’s Offices, Libraries, Pharmacies, Retail Stores, Restaurants/Cafes, Coffee Shops, Fitness Studios, Automotive Centers, Lawyer’s Offices, Hospitals, Dance Studios, Community Centers, Hair and Nail Salons, Spas, Business Parks, Rehabilitation Centers, Information Centers, AND MANY MORE!
Submission Guidelines
Please keep in mind that your editorial is to be written in an unbiased, educational, and informative format. This means the information could be taken to any professional in your particular field for use. You might want to consider answering different questions that are asked of your facility or doctor each time you schedule a new client. When you educate and inform perspective clients on different areas of your particular type of business, they will automatically choose you as the provider of those services.
The Women’s Journal editorial is a proven format that has worked well for our contributors for over 31 years.
- Title
Please let us know how you want to title your article. It should include words that grab the reader’s attention. - Photo
Send your photos as attachments via e-mail. They must be in JPEG, TIFF or PDF form and at least 300 dpi. Identify who is in each photo. - Bi-Line
Indicate whether the editorial is written by you (if you wrote it yourself) or presented by you (if supplied by your association). Be sure to include credentials (MD, PhD,etc). - Editorial
Articles need to be e-mailed to gallagher@fcwoman.com as soon as possible so they can be edited for grammar. Please use Microsoft Word, and send as a (.doc) document. Please do not use bullets; they make formatting very difficult. Please do not put articles in columns.
Must be sent as an ATTACHMENT.
A full page article should be about 700-900 words.
A half page article should be about 300-450 words. - Testimonials
You may also include (1-2) small testimonials from your clients or patients. All information must be sent as ATTACHMENTS via e-mail (NOT embedded in the body of the email). Though optional, testimonials have been proven to be successful marketing tools. These are included in your total word count. - Biography
Here is your chance to provide your personal credentials, phone number and information about you and your business. Include a brief biographical sketch of the author and/or company at the end of the article. This is included in your total word count. - Display Ad
Send your camera-ready advertisements to us as attachments via e-mail in PDF. They must be at least 300 dpi, and if you purchased color, please submit in CMYK, otherwise your black and white should be all K. Please note that photos extracted from a website are not high quality, and will not reproduce well. You can convert your ads to PDF for free at www.pdfonline.com.
For full page display ad may range from 4”x4” to 6”x6”.
For half page display ad may range from 2”x2” to 3”x4”. - Deadline
All editorials, ads and photos are due by the 10th of the month prior to publication (2/10, 4/10, 6/10, 8/10, 10/10, 12/10). If for any reason you cannot make this deadline, you need to notify your account representative immediately. If we do not receive all information by deadline or if you have not made arrangements for extra time, a previous article will be used or we will print a copy of your business card.
The article will be printed as written. We do not change the content but may edit for grammar and formatting.
Advertising Specifications
The Fairfield County Woman is a bi-monthly magazine that is a primary educational resource publication for the women of Fairfield County.
 |
 |
 |
 |
| Full Page Exclusive 10”W X 13”L 250 – 900 words Includes photo, biography, testimonials, and display ad. |
Special Exclusive 6”W X 8”L (3/4 page representation) 250-600 words Includes photo, testimonials, and display ad. |
One-Half Page Non-exclusive 10”W X 5.75”L 150-250 words Includes testimonials, and display ad. |
One-Quarter Page Non-exclusive 4.5”w x 5.75”L 50-150 words Includes testimonials and display ad. |
Website Banner Advertising Specifications
Your 726px × 90px banner will be displayed on a rotation in the top portion of our website. Banner image must be emailed to FCwoman.jrnl@gmail.com as a web ready gif, jpg or png.
Please note the pricing is monthly. Select your duration below and the price will increase as shown.
Price: $110.00
Your 125px × 250px or 250px × 125 banner will be displayed on a rotation in the right side bar of our website. Banner image must be emailed to FCwoman.jrnl@gmail.com as a web ready gif, jpg or png.
Please note the pricing is monthly. Select your duration below and the price will increase as shown.
Price: $55.00
To explore the advertising and editorial opportunities
offered by the Fairfield County Woman publication
Call us today
877.812.8693